The following persons are entitled to receive a press accreditation:

• Persons from Germany or abroad who can provide the following proof of journalistic (including photojournalistic) employment (related to the topic of the exhibition in question or related matters of science, business, startups and policy)
• By presenting by-line articles published no earlier than six months before the time of the event
• By presenting legal notice which they are named as editors, permanent editorial staff or authors, and which is no older than three months at the time of the event
• By presenting a written commission from a complete editorial office, in the original, relating to the current exhibition
• By means of a weblink to an online publication that is well established in the industry community in question and that can prove an adequate reach. In these cases, advance accreditation is necessary due to the extra verification effort. Online media of this type must have been in existence for at least three months, must produce regular entries and the most recent article relating to the topic of the exhibition must be no older than three months. (In individual cases, separate, more detailed accreditation rules may be specified for bloggers, with a separate status for bloggers.)
• By presenting a document no older than six months stating that they work for a school magazine, or by presenting a valid ID from a youth press organisation, or by presenting written confirmation from a school stating that they work for the school magazine in an editorial capacity
• Holders of a valid press card from a German or Foreign Journalists Association. We point out that presenting a press card is generally not, in itself, sufficient grounds for accreditation. The exhibition organiser reserves the right to request further proof of journalistic employment as specified in items a to e.

Bloggers & Influencers

• A permanent topicality as well as significant access figures/reach/interactions that are comparable to the access figures/reach/interactions of professional online magazines of full editorial offices and publishing houses (usually at least 5,000 followers on Instagram/Facebook/YouTube/TikTok or Twitter).
• The focus of the social media channel or blog must relate directly to the topics of the event
• The social media channel or blog must have an imprint in which the name of the person responsible is listed.
• Content creators or bloggers acting on behalf of a medium other than their own must prove that their content is regularly published under their name on already established platforms on well-known accounts

The following groups of persons shall not be accredited:

• Persons without journalistic credentials, such as account managers, sales managers, advertising managers or webmasters, PR consultants and private companions
• Germans resident in Germany who present a foreign press card
• Persons who present a written commission from a freelance journalist
• Persons who are exclusively active in social networks in a private capacity

Credentials should be presented in German or English. The exhibition organiser reserves the right in individual cases to also demand presentation of a valid photo ID. There is no automatic right to accreditation. If necessary, the exhibition organiser shall exercise its domiciliary rights.
This accreditation guideline has been created on the basis of the terms set by our venue partner HANNOVER MESSE / Deutsche Messe AG.